Saraya Japanese Middle East for Industrial Investment strengthens its presence in Egypt with a new $12 million factory in the Sokhna Integrated Zone, a prime location within the Suez Canal Economic Zone. The Saraya Middle East factory hosts four production lines specializing in sterilization products, natural cosmetics, calorie-free sugar packaging under the brand "Lacanto," and jojoba oil extraction. These products are exported to cosmetics facilities across Europe and Asia. Spanning 20,000 square meters across two phases, the factory represents an investment of approximately USD 12 million, underscoring its strategic importance within the region's industrial landscape.

Mr. Yusuke Saraya detailed Saraya's strategic expansion into Egypt, highlighting their investments since 2018 aimed at deploying Japanese technology to deliver advanced services in sterilization, public health, and cosmetology. This move underscores Saraya's commitment to tapping into the Egyptian market's potential while leveraging the advantageous location of their first factory complex in the Suez Canal Economic Zone. Positioned as an export center, this facility, initially spanning 8,000 square meters and equipped with four production lines, is set to bolster Saraya's supply chain capabilities across the Middle East and Africa.

Mr. Waleid Gamal El-Dien, Chairman of the General Authority of the Suez Canal Economic Zone (SCZONE), presided over the inaugural ceremony of the "Saraya Middle East Factory" at Orascom Industrial Parks within the Sokhna Industrial Zone. The event, attended by Mr. Oka Hiroshi, Ambassador of Japan in Cairo, Mr. Yusuke Saraya, Chairman of Saraya Company, and SCZONE leaders, marks a significant milestone in Japanese investment in Egypt.

Looking ahead, Saraya plans to embark on a second phase of development in collaboration with industrial developers and the economic zone authorities. This phase will see the addition of two additional production lines dedicated to sterile latex gloves, liquid chocolate products, and diet chocolate, expanding the facility's footprint to 12,000 square meters. With a global presence spanning approximately 50 countries, Saraya remains steadfast in its ambition to further consolidate and expand its operations within Egypt, capitalizing on emerging opportunities and local partnerships to drive sustained growth and market leadership.

During the opening ceremony, Mr. Waleid Gamal El-Dien highlighted the extensive cooperation between the Suez Canal Economic Zone (SCZONE) and Japan, particularly through projects like the roll-in dock in East Port Said involving "Toyota Tsusho Bolloré NYK." He expressed satisfaction with Saraya's commencement of operations for four production lines at their facility in the Sokhna integrated zone, a hub attracting substantial investments in key sectors, including from Japan. Mr. El-Dien also noted the success of SCZONE's promotional tour in Tokyo last year, where they engaged with over 100 Japanese companies across various industries. These companies expressed keen interest in investing in SCZONE in the near future, underscoring the zone's appeal as a strategic hub for international business and cooperation.