EaseMyTrip, one of India's leading online travel platforms, has announced a significant strategic move, diversifying its portfolio by entering the charter aviation market. The company has acquired a 49% stake in Big Charter Pvt Ltd (BCPL), a Delhi NCR-based private aviation firm, marking a pivotal step in its expansion strategy.

The decision was made during a Board of Directors meeting held on March 24. The in-principle approval, subject to final board and regulatory clearances, reflects the company's confidence in the potential of BCPL and the charter aviation market.

Big Charter Pvt Ltd, known for its personalized and premium private aviation services, aligns with EaseMyTrip's commitment to offering comprehensive travel solutions to its customer base. The acquisition is expected to create synergies, allowing EaseMyTrip to offer a wider range of travel options, including bespoke private jet services, catering to high-end clients and corporate travelers.

In addition to its foray into charter aviation, EaseMyTrip's board also approved substantial investments in its international subsidiaries, reinforcing its global expansion efforts. The company has allocated 1,000 Brazilian Reals to Easy Trip Planners Do Brasil Ltda, its wholly-owned subsidiary in Brazil, to bolster its share capital and support its growth initiatives in the South American market. This investment underscores EaseMyTrip's commitment to establishing a strong foothold in the region.

Furthermore, the board has approved an infusion of 50,000 Saudi Riyals into Easy Trip Planners Limited, its subsidiary in Saudi Arabia. This capital injection aims to enhance the subsidiary's operational capabilities and cater to the increasing demand for travel services in the Middle Eastern market, a region experiencing rapid growth in tourism and business travel.

EaseMyTrip is also strengthening its presence in North America with a $10,000 investment in EaseMyTrip USA Inc., its fully-owned subsidiary in the United States. This capital infusion is intended to increase the subsidiary's share capital, solidifying its position in the competitive US market and supporting its expansion plans.

These strategic investments in global subsidiaries demonstrate EaseMyTrip's commitment to expanding its international footprint and diversifying its revenue streams. By investing in key markets like Brazil, Saudi Arabia, and the United States, the company aims to enhance its global competitiveness and capitalize on emerging opportunities in the travel industry.

The company's dual approach of entering the charter aviation market and expanding its global subsidiaries reflects its proactive strategy to adapt to the changing landscape of the travel industry.