Effective July 1, 2025, BASF will transition its personal care business in the United States to a sole distributor model. Azelis’ dewolf chemical and ross organic will manage nationwide distribution. This change reinforces BASF’s commitment to delivering top-quality ingredients and digital services through a streamlined channel.

BASF continues to lead the personal care industry by integrating advanced technology and prioritizing sustainability. Customers benefit from innovative solutions that support product development, speed to market, and industry trends. This strategic move ensures customers across the country have direct access to BASF’s trusted portfolio.

Brandon Crist, Vice President, Business Management Personal Care Americas at BASF, highlighted the value of the partnership. “Azelis shares our commitment to quality and innovation. They are an ideal partner for our continued growth. This collaboration strengthens our ability to meet customer needs and maintain our leadership position.”

Azelis brings deep market expertise and a strong reputation for technical support. Their expanded role will enhance the customer experience across the U.S. Steven Lindsay, Managing Director of Azelis Personal Care and Home Care & Industrial Cleaning U.S., expressed enthusiasm about the development. “We are honored to expand our relationship with BASF to a national presence. Our customers will now benefit from access to BASF’s best-in-class ingredients. Combined with our technical support and formulation expertise, we help brands launch superior, trend-aligned products faster. It is a win-win for everyone.”

This national alignment allows for greater efficiency. Customers can rely on a single-source distributor that understands their goals and delivers customized support. By simplifying the supply chain, BASF and Azelis help reduce complexity and improve responsiveness.

The transition will be seamless. Customers can expect uninterrupted service and full access to BASF’s product portfolio. The new structure reflects a shared vision between the two companies—driving innovation, supporting sustainability, and delivering value to every customer.

BASF remains focused on future growth and operational excellence. With Azelis as its exclusive U.S. distributor, the company aims to strengthen relationships, expand reach, and improve customer satisfaction. The partnership signals a bold step forward in the evolution of personal care distribution.

Together, BASF and Azelis are redefining how ingredient solutions reach the market. Customers gain more than a supplier—they gain a strategic partner focused on their success.

BASF corporation, based in Florham Park, New Jersey, serves as the North American affiliate of BASF se in Ludwigshafen, Germany. The company employs around 16,000 people across North America and reported $19.7 billion in sales for 2024.