The global Vitamin D market stood at approximately 80 thousand tonnes in 2023 and is anticipated to grow at a CAGR of 4.5% during the forecast period until 2034. Vitamin D serves numerous essential functions in the body, primarily aiding in the absorption of calcium and phosphorus, crucial for maintaining healthy bones and teeth. It also plays a role in supporting immune function, regulating mood, and promoting overall well-being. While sunlight exposure is a natural source of vitamin D synthesis in the skin, dietary sources such as fortified foods (e.g., dairy products, cereals, and orange juice) and supplements are also common methods of ensuring adequate intake. Additionally, vitamin D supplementation is often recommended for individuals at risk of deficiency due to factors such as limited sunlight exposure, dark skin, age, or certain medical conditions.
Vitamin D finds extensive utilization across various industries, primarily focusing on promoting health and well-being. In the pharmaceutical sector, it is a crucial component of supplements and prescription medications aimed at addressing deficiencies and supporting overall health. Additionally, the food and beverage industry incorporate vitamin D into fortified products such as milk, orange juice, cereals, and plant-based alternatives to enhance their nutritional value. Nutraceutical products, including dietary supplements and functional foods, also feature vitamin D to cater to individuals seeking to maintain optimal levels for health benefits. In the realm of cosmetics and personal care, vitamin D is utilized for potential skin health benefits, including hydration and supporting skin barrier function. Moreover, the animal feed industry includes vitamin D in formulations to bolster bone health and overall well-being in livestock and poultry. Across these diverse sectors, the widespread application of vitamin D underscores its significance in promoting health and nutritional adequacy for both human and animal populations. There are two types of Vitamin D - Vitamin D2 and Vitamin D3.
The vitamin D market is driven by several key factors, foremost among them being the widespread prevalence of vitamin D insufficiency across the global populace. This inadequacy underscores the urgent need for supplementation, particularly as awareness of the health benefits of vitamin D supplementation grows. Additionally, the rising incidence of conditions like rheumatoid arthritis and other bone-related disorders further propels the demand for vitamin D supplements. Factors such as the increasing prevalence of osteomalacia in adults and rickets in children, alongside government mandates for food fortification with vitamin D3, contribute significantly to market expansion. Moreover, the burgeoning popularity of fortified food products, including functional beverages, dietary supplements, and fortified processed foods, is driving consumer demand for vitamin D-fortified items, both in developing and developed regions. Government support for fortified foods, as exemplified by initiatives from organizations like the Food and Agricultural Organization (FAO) and the World Health Organization (WHO), further amplifies this trend, especially in addressing malnutrition concerns, particularly in developing nations. For instance, vitamin D-fortified milk has been identified as instrumental in preventing rickets in young children. As a result, the consumption of fortified products is poised to propel the global vitamin D market forward, reflecting a multifaceted dynamic driven by both consumer demand and regulatory support aimed at addressing nutritional deficiencies and promoting public health. The global Vitamin D market is likely to reach approximately 130 thousand tonnes in 2034.
The Asia Pacific region stands out as the primary consumer of Vitamin D and is likely to maintain its position in the forecast period as well. The Asia Pacific region's prominence as the primary consumer of Vitamin D can be attributed to several key factors. Firstly, the region is home to densely populated countries with large consumer markets, such as China, India, and Japan, where there is a growing awareness of health and wellness. This increased awareness has led to a greater demand for dietary supplements, functional foods, and personal care products containing Vitamin D, driving consumption. Additionally, the prevalence of traditional medicine practices in many Asian countries emphasizes the importance of natural remedies and supplements, further boosting the demand for Vitamin D. Furthermore, rapid urbanization, rising disposable incomes, and changing lifestyles in the Asia Pacific region have led to an increased consumption of processed and convenience foods, which often contain added nutrients like Vitamin D. Moreover, the expanding livestock and poultry industries in the region utilize Vitamin D as a feed additive to improve animal health and productivity, contributing to overall consumption.
Based on the end-use industry, the global Vitamin D market is divided into Food & Beverages, Nutraceuticals, Animal Feed, and Others. Among these industries, Nutraceuticals is the dominating segment and held about 50% of the global Vitamin D market in 2023.
Major players in the Global Vitamin D market are Amway Corporation, General Nutrition Centers Inc., The Nature's Bounty Co., Pfizer Inc., Otsuka Holdings Co. Ltd, Everidis Health Sciences LLC, Sapien Products LLC, THQ Nordic AB, GHC Holdings Inc., Bayer Ag, and Others.
Years considered for this report:
Historical Period: 2015- 2022
Base Year: 2023
Estimated Year: 2024
Forecast Period: 2025-2034
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Objective of the Study:
• To assess the demand-supply scenario of Vitamin D which covers production, demand and supply of Vitamin D market in the globe.
• To analyse and forecast the market size of Vitamin D
• To classify and forecast Global Vitamin D market based on end-use and regional distribution.
• To examine competitive developments such as expansions, mergers & acquisitions, etc., of Vitamin D market in the globe.
To extract data for Global Vitamin D market, primary research surveys were conducted with Vitamin D manufacturers, suppliers, distributors, wholesalers and Traders. While interviewing, the respondents were also inquired about their competitors. Through this technique, ChemAnalyst was able to include manufacturers that could not be identified due to the limitations of secondary research. Moreover, ChemAnalyst analyzed various segments and projected a positive outlook for Global Vitamin D market over the coming years.
ChemAnalyst calculated Vitamin D demand across the globe by analyzing the volume of Vitamin D consumed by the end-user industries and the forecast is calculated based on the growth rate of end-use industries. ChemAnalyst sourced these values from industry experts and company representatives and externally validated them by analyzing the historical sales data of respective manufacturers to determine the overall market size. Various secondary sources such as company websites, association reports, annual reports, etc., were also studied by ChemAnalyst.
Key Target Audience:
• Vitamin D manufacturers and other stakeholders
• Organizations, forums and alliances related to Vitamin D distribution
• Government bodies such as regulating authorities and policy makers
• Market research organizations and consulting companies
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Vitamin D manufacturers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.
Report Scope:
In this report, Global Vitamin D market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Attribute
Details
Market size Volume in 2023
80 thousand tonnes
Market size Volume in 2034
130 thousand tonnes
Growth Rate
CAGR of 4.5% from 2024 to 2034
Base year
2023
Estimated year
2024
Historical Data
2015 – 2022
Forecast period
2025 – 2034
Quantitative units
Demand in thousand tonnes and CAGR from 2024 to 2034
Report coverage
Industry Market Size, Capacity by Company, Capacity by Location, Operating Efficiency, Production by Company, Demand by Type, Demand by End- Use, Demand by Region, Demand by Sales Channel, Demand-Supply Gap, Company Share, Manufacturing Process.
Segments covered
By End-Use: (Food & Beverages, Nutraceuticals, Animal Feed, and Others)
By Sales Channel: (Direct Sale and Indirect Sale)
Regional scope
North America, Europe, Asia Pacific, Middle East and Africa, and South America.
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What was the net market size of Vitamin D in terms of volume in 2023?
Ans:
The global market size of Vitamin D has reached approximately 80 thousand tonnes in 2023.
Q2.
Which industry is the leading end-user industry of Vitamin D?
Ans:
Nutraceuticals industry is the leading end-user industry of Vitamin D globally.
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