Weaker Demand for SBR in Asia, Procurers Focus on Shifting Market Dynamics
Weaker Demand for SBR in Asia, Procurers Focus on Shifting Market Dynamics

Weaker Demand for SBR in Asia, Procurers Focus on Shifting Market Dynamics

  • 26-Dec-2024 8:30 PM
  • Journalist: Li Hua

The Asian Styrene Butadiene Rubber (SBR) market remains dampened by weak demand, leading to a decline in prices. This drop is primarily influenced by a softer demand outlook across key sectors, including automobile tires, electronics, and other end user segments. The number of inquiries has also decreased, with the domestic market feeling the ease from weak feedstock styrene prices, which are further impacting SBR’s final pricing. Market players are struggling to adapt to these conditions, adjusting their production and sales strategies as they await signals of recovery.

The automotive sector, a major consumer of SBR, has experienced a significant downturn in car sales, with internal combustion engine-powered vehicles taking the largest share, followed by pickups and hybrid electric vehicles. A variety of factors have contributed to this downturn, including slow economic growth, tightening credit conditions, and rising loan rejection rates. Economic stagnation in key regions has made it increasingly difficult for consumers to secure financing, resulting in a decline in car purchases. This, in turn, has caused an increase in non-performing loans, which has further compounded the challenges faced by the automotive sector. Many vehicle owners, particularly those with pickups, have been facing financial difficulties, leading to a rise in vehicle seizures. This cascading effect has further reduced the demand for new vehicles, with a corresponding impact on tire production consequently impacting SBR prices.

Tire production, heavily reliant on vehicle manufacturing, has seen a reduction in demand for SBR, as fewer cars on the road means fewer tires are needed. This decline in tire demand has directly affected the SBR market, which relies on the automotive sector for a significant portion of its consumption. The continued drop in car sales and the overall slowdown in the automotive industry have created a challenging environment for SBR producers, who are left to manage the uncertainty and adjust their strategies accordingly.

In contrast, China's tire export market is experiencing notable growth, reflecting its rising competitiveness in the global market and making the Asian market as major players of SBR. Experts point to factors such as the improvement in the quality of Chinese tire products, technological advancements, and a completed domestic automobile supply chain.

The outlook for the Asian SBR market remains cautious, influenced by geopolitical factors, fluctuating feedstock prices, and uncertainties surrounding the automotive sector's recovery. Industry participants are likely to adopt a wait-and-see approach, closely monitoring policy shifts, particularly in China, and adjusting production strategies accordingly. According to ChemAnalyst, while production costs are expected to rise slightly, the impact on SBR prices across Asia is likely to be marginal, as market players continue to navigate the evolving and uncertain demand landscape.

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