Venator, a global leader in specialty chemicals and ingredients, has unveiled a significant innovation in titanium dioxide (TiO2) technology with the introduction of its TMP- and TME-free TIOXIDE TR81 grade. This groundbreaking development marks the beginning of a new series of reformulated TiO2 pigments designed to help customers navigate increasingly stringent chemical regulations while maintaining the superior performance they expect.

The new TIOXIDE TR81 pigment addresses the growing need for alternatives to trimethylolpropane (TMP) and trimethylolethane (TME). These substances are facing increased scrutiny due to evolving environmental and health regulations. By strategically replacing TMP with alternative organic compounds, Venator has successfully engineered a pigment that delivers the same exceptional opacity, brightness, dispersibility, and durability as its predecessor, without compromising on quality.

This reformulation allows customers across various industries, including coatings, plastics, and inks, to seamlessly meet compliance requirements without the need for extensive product reformulation or performance trade-offs. The TIOXIDE TR81 pigment ensures that manufacturers can maintain the high standards their products are known for, while also aligning with the evolving regulatory landscape.

The launch of the TMP- and TME-free TIOXIDE TR81 pigment is just the first step in Venator’s broader strategy to transition towards a more sustainable TiO2 industry. The company has announced that further products in this innovative range will be launched imminently, including TIOXIDE TR85, TIOXIDE TR88, and TIOXIDE® TR92. This comprehensive portfolio of reformulated pigments will provide customers with a wide array of options to meet their specific application needs while adhering to stricter chemical regulations.

Nicolas Joly, Venator’s Executive Vice President of Commercial, emphasized the significance of this development, stating, “The launch of our TMP-free and TME-free TIOXIDE pigment range marks an important step in Venator’s commitment to lead the transformation towards a sustainable TiO2 industry. By reformulating these pigments, we’re delivering solutions that can help accelerate efforts to meet the industry’s sustainability goals, while preserving all the properties of our products.”

Venator’s proactive approach to addressing regulatory challenges and promoting sustainability positions the company as a leader in the TiO2 sector. By investing in research and development to create innovative, compliant solutions, Venator is enabling its customers to stay ahead of the curve and contribute to a more environmentally responsible future.

Venator operates as a global manufacturer and marketer of a diverse portfolio of chemical products, specializing in pigments and additives. These products are essential for enhancing the aesthetic appeal and durability of various materials, contributing to building coloration, product lifespan extension, and energy efficiency.