The Saudi Coffee Company (SCC), a subsidiary of the Public Investment Fund (PIF), has secured seven strategic Memoranda of Understanding (M aimed at advancing Saudi Arabia’s coffee industry on a global scale. Signed during the PIF Private Sector Forum 2025, these partnerships with major international coffee brands and prominent local businesses will focus on innovation, production enhancement, and the global promotion of Saudi coffee.

SCC’s CEO, Khalid N. Abu Theeb, highlighted the importance of these agreements in helping realize the company’s goal of establishing Saudi coffee as a premium product recognized worldwide. The agreements span various areas of the coffee value chain, including research and development, training, marketing, and production.

One of the key agreements is with Shahia Food Limited Company, the Saudi master franchisee for Dunkin’. This partnership will leverage the Saudi Coffee Company Academy, which provides specialized barista training, to improve coffee-making skills across Shahia Food’s 800 Dunkin’ stores in the Kingdom. The Academy focuses on areas such as coffee roasting, brewing techniques, and barista skills, contributing to enhancing the coffee culture in Saudi Arabia.

Additionally, SCC has expanded its existing agreement with Costa Coffee’s Saudi franchisee, Alghanim Industries. This deal will strengthen the local coffee supply chain by sourcing coffee beans from SCC’s new Jazan-based manufacturing facility. It builds upon a previous collaboration in 2024 that saw Costa Coffee offer Jazean filter coffee in its 100 stores across the Kingdom, paving the way for further product innovation and development.

SCC has also signed agreements with several local companies to further strengthen its operations. These include a partnership with Future Harvest to explore freeze-drying technology for coffee, an agreement with Ma’aden to create specialized fertilizers for coffee farming, and a collaboration with Aani & Dani to develop new coffee-related products. In addition, SCC has joined forces with Initial Saudi Group and Lawazem to optimize its facilities management and supply chain processes, ensuring efficient growth and sustainable operations.

Founded in May 2022, SCC has received a SAR 1.2 billion ($320 million) investment from PIF. The company’s vision includes boosting Saudi Arabia’s coffee production from 300 tons annually to 2,500 tons by 2028. Moreover, SCC plans to plant 10 million coffee trees in the Jazan region over the next decade, aiming to expand the country’s coffee production and contribute to regional development.

These strategic MoUs represent a critical milestone in the development of Saudi Arabia’s coffee industry, positioning the Kingdom as a key player in the global coffee market. By forging partnerships with both local and international companies, SCC is ensuring the sustainable growth of the coffee sector, while creating new opportunities for employment, skill development, and economic diversification within Saudi Arabia.