Nouryon Sign Agreement with Brenntag for Cleaning Ingredient Distribution in Mexico

Nouryon has formed a strategic alliance with Brenntag Specialties, a renowned global distributor of chemicals and ingredients. This partnership will enable Nouryon to expand its market reach for its cleaning goods portfolio in Mexico through Brenntag Specialties' extensive local network. By leveraging Brenntag's deep understanding of the Mexican market and strong customer relationships, Nouryon aims to enhance its market penetration and customer accessibility in the region.

Brad Pearson, Vice President of Cleaning Goods at Nouryon, emphasized that the strategic alliance between Nouryon and Brenntag Specialties in Mexico highlights both companies' shared commitment to growth and delivering outstanding value to customers in the region. This partnership reflects a proactive effort to address the increasing market demand for sustainable solutions and marks a significant step forward in expanding Nouryon's presence and influence in the Mexican market.

Nouryon offers a broad portfolio of high-quality, innovative products and sustainable solutions tailored for household, industrial, and institutional markets, including surfactants, chelates, and specialty polymers. In early 2024, Nouryon introduced Berol® Nexus surfactant, a cutting-edge multifunctional hydrotrope specifically designed to enhance low-temperature laundry applications. This new product underscores the company's commitment to sustainability by providing significant environmental benefits through energy-efficient cleaning solutions.

Jeffrey M. Carey, Vice President of Homecare, Institutional, and Industrial North America at Brenntag Specialties, expressed enthusiasm about the partnership with Nouryon, a global leader in specialty chemicals. He highlighted that this collaboration aligns seamlessly with Brenntag’s dedication to offering high-quality, sustainable products that address the changing needs of customers. Carey believes that this partnership will significantly strengthen its position within the cleaning products industry in Mexico. Through this collaboration, Carey aims to provide even greater value to its clients by leveraging the combined resources and expertise of both companies.

Brenntag Specialties Mexico's extensive industry knowledge, technical expertise, and strong market presence will significantly bolster Nouryon's offerings in the region. By leveraging Brenntag's well-established relationships with customers and formulators, Nouryon can better customize its solutions to meet the specific needs of the Mexican market. This collaboration will strengthen Nouryon's position and enable the company to deliver more targeted and effective products, ultimately driving growth and customer satisfaction in the region.

A leading force in the cleaning industry, Nouryon offers a diverse range of environmentally friendly, natural, and cost-effective products for both household and industrial applications. The company's innovative approach ensures that its partners have access to the latest advancements in cleaning technology. The company's extensive product portfolio includes essential ingredients and technologies such as chelating agents, biocides, cationic surfactants, fatty amines, non-ionic and anionic surfactants, hybrid polymers, synthetic polymers, cellulose ethers, colloidal silica, and hydrogen peroxide. These versatile components empower formulators to create high-performance cleaning solutions that meet the demands of various industries.