The Magnesium Sulphate market in North America has been continuously gaining momentum, driven by steady demand across the personal care, pharmaceutical, and agriculture sectors, which can also be observed in the latest price increase observed in the US market in January 2025. With magnesium creams skyrocketing in popularity, surging by 220% year-on-year, industries are turning to Magnesium Sulphate for its sleep-enhancing and skin-moisturizing benefits. Despite trade tensions, China’s exports to the U.S. have surged, contributing to steady market growth. As consumers continue to seek natural remedies for better health, the demand for magnesium-based products, including Epsom salt for magnesium deficiency, is expected to remain strong, propelling the Magnesium Sulphate market forward into 2025.

Magnesium Sulphate production rates were intermediate in the key exporting country China, as it faced challenges due to low availability of feedstock Sulphuric Acid, driven by strong demand from the fertilizer sector, particularly phosphate fertilizers. Despite these challenges, China’s exports surged to a record high as the country ramped up Magnesium Sulphate shipments to U.S. importers. Increased buying and pre-stocking orders, fueled by trade tensions and the anticipation of new tariffs, were key drivers. In response, the U.S. introduced a new tariff on Chinese imports, with further tariff plans in the works for goods from Mexico and Canada, adding a layer of uncertainty to global trade dynamics.

At the same time, demand for Magnesium Sulphate remained steady, driven by its growing use in the personal care products and pharmaceutical sector. The rising popularity of magnesium creams, which saw a 220% growth year-on-year, influenced the demand for Magnesium Sulphate in the beauty and wellness industry. Consumers are increasingly turning to these creams for their sleep-enhancing and skin-moisturizing benefits, as evidenced by rising search terms like “magnesium cream for sleep” and “calm cream with magnesium.” This growing trend highlights Magnesium Sulphate's rising role in the market, with beauty enthusiasts embracing its holistic benefits for relaxation. As consumers seek natural remedies for better well-being, brands have a prime opportunity to capitalize on this demand by positioning magnesium creams as essential for both relaxation and hydration.

Simultaneously, Companies like Gilead Sciences, Johnson & Johnson, Teva Pharmaceuticals, and Sanofi reported strong Q4 2024 revenue growth, boosting optimism for 2025.

As the demand for magnesium-based products increases, especially in natural remedies, it continues to support growth in the pharmaceutical market and underscores Magnesium Sulphate’s role in health and wellness.

The outlook for Magnesium Sulphate remains stable yet promising, with strong demand, particularly from cosmetics manufacturers, despite short-term challenges. Rising feedstock prices are expected to drive production costs while global competition intensifies with increasing international offtakes. As industries such as cosmetics and pharmaceuticals continue to rely on its benefits, the Magnesium Sulphate market is poised for steady growth in the future.