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India’s Coromandel Launches Magnesium-Enriched Paramfos Plus to Supercharge Crop Yields
India’s Coromandel Launches Magnesium-Enriched Paramfos Plus to Supercharge Crop Yields

India’s Coromandel Launches Magnesium-Enriched Paramfos Plus to Supercharge Crop Yields

  • 01-Jul-2024 8:15 PM
  • Journalist: Sasha Fernandes

Coromandel International Limited, one of the leading agri-solutions of India, has unveiled a new Magnesium-fortified complex grade fertilizer, ‘Paramfos Plus,’ in Bengaluru. The product was officially launched by Mr. Sankarasubramanian S, Executive Director of Nutrient Business at Coromandel International, alongside the company’s senior leadership team and key channel partners from Karnataka and Tamil Nadu.

‘Paramfos Plus’ features a nutrient composition of 16% Nitrogen, 20% Phosphorus, 13% Sulphur, and an additional 0.6% Magnesium. The Magnesium component enhances photosynthesis, chlorophyll production, and promotes vegetative growth, leading to improved crop quality and yield. This versatile fertilizer can be applied both as a basal and top dressing for a wide range of crops, including paddy, cotton, maize, sugarcane, pulses, ragi, groundnut, oilseeds, and vegetables. It is also suitable for cereals, legumes, tuber crops, fruit-bearing plants, and various horticultural crops, providing comprehensive nutrient support across diverse agricultural practices.

With over six decades of legacy, ‘Paramfos’ has become one of the most trusted fertilizer brands, particularly in Karnataka, reinforcing Coromandel’s leadership in the state. The free-flowing granules of Paramfos are suitable for both seed drill application and broadcasting. The introduction of ‘Paramfos Plus’ combines the proven benefits of Paramfos with the added advantages of Magnesium, aiming to deliver balanced fertilization for a variety of crops and enhancing overall agricultural productivity.

During the launch event in Bengaluru, Mr. Sankarasubramanian S, Executive Director of Nutrient Business at Coromandel International Limited, unveiled Paramfos Plus as an advanced iteration of the renowned Paramfos fertilizer. Enriched with Magnesium, Paramfos Plus offers enhanced benefits such as promoting robust vegetative growth and early greening of crops, which translate into higher yields and improved crop quality. This innovation underscores Coromandel's ongoing commitment to agricultural excellence by integrating cutting-edge technology and scientific research into their product development.

Mr. Sankarasubramanian highlighted that Paramfos Plus aligns with Coromandel's broader strategy to boost nutrient efficiency, reduce environmental impact, and enhance the economic viability of farming practices across India. By introducing fortified fertilizers like Paramfos Plus, Coromandel aims to support national agricultural goals and contribute to sustainable farming practices, in line with governmental initiatives promoting the adoption of advanced agricultural inputs. This launch not only strengthens Coromandel's leadership in the fertilizer market but also reinforces its role in driving innovation and productivity in Indian agriculture.

Coromandel International Limited stands as a pioneering leader in India's agricultural solutions sector, offering a comprehensive range of products and services throughout the agricultural value chain. The company operates primarily in two core segments: Nutrient and allied businesses, and Crop Protection. These encompass Fertilizers, Crop Protection solutions, Bio Products, Specialty Nutrients, and Organic fertilizers. As the second-largest manufacturer and marketer of Phosphatic fertilizers in India, Coromandel International also markets its Crop Protection products both domestically and internationally, featuring a diverse portfolio of technical and formulated products. The company's Specialty Nutrients division specializes in water-soluble fertilizers, secondary nutrients, and micronutrients, while it holds a prominent position in the Indian market for Organic fertilizers. Additionally, Coromandel International's Bio Products business focuses on plant extracts for various applications.

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