GreenDot and Synextra Enter Agreement to Align with Upcoming EU Circular Polymers Targets
- 27-Sep-2023 4:42 PM
- Journalist: S. Jayavikraman
GreenDot and Synextra have solidified a strategic knowledge partnership agreement aimed at bolstering their presence and expertise in the plastics recycling markets, not only in Italy but also across Europe as a whole. This collaborative effort empowers both organizations to pool their knowledge and collaborate effectively on forthcoming regulations pertaining to circular polymers within the European landscape.
The primary focus of this collaborative venture between GreenDot and Synextra revolves around the preparation of feedstock for chemical recycling and the production of high-quality mechanically recycled compounds. GreenDot Corporation, a financial technology and bank holding company headquartered in Austin, Texas, joins forces with Synextra, an information technology company based in the United Kingdom, to navigate the evolving landscape of circular polymers.
The catalyst for this partnership is the escalating demand for circular polymers and recycled content, driven by the newly proposed European Union targets encapsulated within the Packaging and Packaging Waste Regulation (PPWR). With a shared vision and commitment to meeting these targets, GreenDot and Synextra aim to harness their combined strengths, knowledge, and capabilities to provide superior solutions and products tailored to the needs of the circular economy, not only within the European Union but also extending their reach beyond.
As a pivotal aspect of this strategic collaboration, Synextra's shareholder, represented by Pioneer Point Partners (commonly known as Pioneer), will integrate within the GreenDot Group. Laurent Auguste, Chief Executive Officer of the GreenDot Group, underscores their collective dedication to closing the loop for challenging-to-recycle plastics packaging. He expresses enthusiasm for the accelerated development of activities related to sorting and enhancing the quality of plastics recycling on a substantial scale. Auguste emphasizes GreenDot's unwavering commitment to executing its development plan, which includes establishing a presence and cultivating recycling plants in the major economies of Europe, encompassing vertical integration from feedstock preparation to recycling.
In accordance with the heightened targets for recycled content in packaging, as proposed by the EU Commission for the PPWR, the recycling industry is undergoing a transformative shift. GreenDot's distinctive approach affords direct access to recyclable streams through both mechanical and chemical recycling, positioning the organization as a major global solutions provider for the plastics circular economy. This cooperative effort between GreenDot and Synextra aligns seamlessly with Synextra's ongoing transformation, which commenced five years ago and has since been guided by its shareholder, Pioneer.
The overarching goal of GreenDot and Synextra is to offer a comprehensive solution for recycling a wide spectrum of plastic waste, with a specific emphasis on those waste streams that are not conducive to mechanical recycling. Currently, a substantial portion of this plastic waste is either incinerated or consigned to landfills. The strategic amalgamation of GreenDot and Synextra will enable the provision of a broad spectrum of solutions for mechanical and chemical recycling on an industrial scale. This approach reintegrates plastic waste that would otherwise be lost from the value chain back into the recycling loop, thereby mitigating the ecological impact of plastic packaging waste. Recycling serves as a vital means of preventing the release of fossil carbons contained in plastic into the environment, further underscoring the importance of this collaborative effort.