Farmers Reap Rewards as Syngenta and PepsiCo Pioneer Regenerative Agriculture Revolution
Farmers Reap Rewards as Syngenta and PepsiCo Pioneer Regenerative Agriculture Revolution

Farmers Reap Rewards as Syngenta and PepsiCo Pioneer Regenerative Agriculture Revolution

  • 21-Mar-2025 9:55 AM
  • Journalist: Jacob Kutchner

In a groundbreaking initiative that is reshaping the landscape of sustainable agriculture, Syngenta and PepsiCo have forged a powerful alliance, directly rewarding farmers for their commitment to regenerative practices. This exclusive revelation unveils a transformative model that is not only enhancing environmental stewardship but also providing tangible economic benefits to agricultural communities.

Several media reports confirm that in its inaugural year, this pioneering collaboration facilitated the procurement of 4,000 tons of sunflower oil from Argentine farmers across key provinces. These farmers, at the forefront of this agricultural revolution, implemented a suite of regenerative techniques, including strategic crop rotation, the deployment of cover crops, enhanced irrigation efficiency, the integration of biological products, and the establishment of vital pollinator habitats.

Central to this initiative is Syngenta’s Sustainable Sourcing Program, which provides participating farmers with the means to meticulously trace and verify their environmentally responsible practices. Through rigorous, third-party validation, farmers unlock premium pricing for their produce, ensuring transparency and integrity throughout the supply chain. The sunflower grain is then seamlessly integrated into Syngenta’s Agriculture Value Chain (AVC) program, facilitating efficient exchange and export.

The adoption of Syngenta’s Cropwise digital platform has been a game-changer for participating farmers. This cutting-edge technology allows for precise tracking and verification of regenerative practices, enabling continuous improvement and ensuring adherence to the program’s stringent sustainability goals.

"The Cropwise platform has been invaluable," one participating farmer shared exclusively with our publication. "It's not just about compliance; it's about empowering us to make informed decisions and continuously improve our practices."

Mariale Álvarez, Head of Sustainability & Corporate Affairs for Syngenta in LATAM, emphasized the company’s commitment to regenerative agriculture, stating, "We're not just aiming for sustainability; we're striving for regeneration. This collaboration with PepsiCo is a testament to our belief that environmental and economic benefits can go hand in hand."

PepsiCo’s integration of this initiative into its global pep+ strategy underscores its commitment to sustainability. Santiago Desmery, Oils Category Leader for PepsiCo Southern Cone and Brazil, highlighted the significance of this milestone, noting, "This project marks a pivotal moment for PepsiCo Southern Cone, as we become the first region in LATAM to achieve 100% regenerative agriculture for our sunflower oil. We're setting a new standard for responsible food production."

As this transformative partnership expands, with plans to increase the acreage dedicated to regenerative practices by at least 25%, it serves as a powerful model for the future of sustainable agriculture. This collaboration is not just changing how food is produced; it's changing how farmers are valued, ensuring a more sustainable and equitable future for all.

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