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Elementis Launches New Eco-Plant for Paint Thickener Technology in China
Elementis Launches New Eco-Plant for Paint Thickener Technology in China

Elementis Launches New Eco-Plant for Paint Thickener Technology in China

  • 11-Jul-2024 4:10 PM
  • Journalist: Motoki Sasaki

In a strategic move to capitalize on the booming Chinese architectural market, Elementis, a leading name in specialty chemicals for paints, coatings, and industrial applications, is amplifying its commitment to the region. This expansion focuses on the company's innovative NiSAT (Non-Ionic Synthetic Associative Thickeners) technology. By ramping up NiSAT production in China, Elementis aims to introduce a new generation of paint and coating solutions that are not only high-performing but also environmentally friendly. This positions Elementis to cater to the evolving demands of the Chinese market, where both performance and sustainability are increasingly valued.

The expansion of Elementis's NiSAT technology production in China underscores the company’s commitment to innovation, sustainability, and growth in the Asian architectural market. It brings forth a range of products compliant with eco-label standards, aimed at establishing new benchmarks for environmental responsibility and performance in the industry.

Elementis’ NiSAT technology has demonstrated its effectiveness in the market by empowering customers to tailor rheology profiles to their specifications. The comprehensive portfolio, spanning all-shear (low-mid-high shear) capabilities, includes acclaimed products such as RHEOLATE® HX, IF, and CVS Series, alongside RHEOLATE® Powder NiSAT and the upcoming Biobased NiSAT. These innovations underscore Elementis’ dedication to combining high performance with safer ingredients. The latest NiSAT technology-based products are notable for being VOC-, Isothiazoline-, Tin-, and APEO-free, further enhancing their sustainability credentials.

These NiSAT technology-based solutions offer a multitude of application benefits. They enhance spatter resistance, provide excellent flow and leveling, and ensure uniformity through superior sag control. Benefits in dry film properties include increased paint transfer efficiency, improved hiding power, and optimized coverage without lapping or brush marks. These additives enable advanced formulations that set new standards for excellence in the architectural paints and coatings industry.

Elementis demonstrates its unwavering commitment to sustainability and operational efficiency by strategically localizing NiSAT technology production in China. This move reduces transportation needs, minimizing the environmental footprint of their supply chain and solidifying their role as an environmental steward. The expansion across the Americas, Europe, and Asia guarantees a dependable supply of NiSAT additives, highlighting Elementis' global expertise in delivering superior formulation solutions and their focus on cultivating strong local partnerships.

Elementis boasts a global presence in specialty chemicals, leveraging its 1,300- strong workforce across 17 international manufacturing sites. The company differentiates itself through a unique blend of expertise, innovation, and collaborative teamwork. Elementis formulates high-value specialty additives that not only elevate customer product performance but also contribute positively to the world.

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