Dow Launches its First Bio-Circular Attributed Product for Carpet Tile Backing

Dow has introduced its first bio-circular product for the flooring industry, expanding its ENGAGE™ REN Polyolefin Elastomers (POE) product portfolio. This innovative material will be used in the production of carpet tile backing, providing both dimensional stability and fiber adhesion. The new bio-circular product delivers the same high performance as other products in the ENGAGE™ POE line while supporting customers in meeting sustainability goals. ENGAGE™ REN POEs offer a sustainable alternative to virgin petrochemical products by using feedstocks made from biological residues and responsibly sourced waste, such as used cooking oil. These materials are then transformed into bio-circular products with a reduced carbon footprint.

Dow’s bio-circular resins are ISCC PLUS-certified, following a mass balance approach that ensures transparency and accountability in the supply chain. This certification helps customers integrate bio-circular materials into their manufacturing processes while supporting sustainability efforts.

"This innovation marks a significant step in expanding our circularity solutions into new markets," said Joanna Giovanoli, senior marketing manager at Dow’s Packaging and Specialty Plastics business. "By offering bio-circular feedstocks that maintain performance, we help reduce carbon footprints and reliance on fossil-based materials. This aligns with our shared sustainability goals."

Bio-circular materials play a vital role in Dow’s strategy for a lower-carbon plastics ecosystem. The company’s "Transform the Waste" initiative aims to commercialize 3 million metric tons of circular and renewable solutions by 2030, including bio-circular materials made from waste residues or by-products. These efforts support a circular economy by enabling the reuse of materials, reducing waste, and minimizing environmental impacts.

“We remain committed to developing innovative products that meet our customers’ sustainability needs while promoting a circular economy,” added Rosalyn Kent, associate TS&D scientist at Dow. “To achieve this, we continue to explore alternative feedstocks and invest in partnerships that advance bio-circular raw materials for high-quality resin production.”

Through these efforts, Dow is driving progress toward a more sustainable, circular economy while maintaining the high performance that its customers expect.

Dow (NYSE: DOW) is a top global materials science company serving high-growth sectors including packaging, infrastructure, mobility, and consumer applications. With its extensive global reach, integrated assets, and scale, Dow drives profitable growth through focused innovation and sustainability. Operating in 31 countries with around 35,900 employees, Dow reported sales of approximately $45 billion in 2023. The company's commitment to sustainability and leading market positions support its mission to deliver both economic and environmental benefits. Dow—originating from its Michigan roots established over 125 years ago—remains dedicated to upholding ethics and standards globally.