Clariant is excited to announce the global launch of Pickmulse, a state-of-the-art surfactant-free emulsifier and encapsulation system that leverages Lucas Meyer Cosmetics’ innovative patented quinoa starch technology. This product represents a significant advancement in cosmetic formulation, aimed at enhancing both product performance and consumer experience.

Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation at Lucas Meyer Cosmetics, highlights the product’s multifaceted benefits: “Pickmulse offers a comprehensive and innovative approach to cosmetics, designed to significantly accelerate new formula development while improving consumer satisfaction.” This next-generation emulsifier functions as a 2-in-1 product, striking a perfect balance between formulation needs and skin health.

As consumer awareness about sensitive skin and the importance of maintaining skin microbiota continues to rise, Pickmulse emerges as a game changer. Unlike traditional emulsifiers, which can disrupt skin balance, Pickmulse preserves the skin’s natural equilibrium, all while ensuring a high level of sensory quality. This aspect is particularly crucial for consumers who seek products that cater to sensitive skin without compromising on texture or feel.

One of the standout features of Pickmulse is its ability to facilitate the easy formulation of Pickering emulsions. The small size of quinoa starch particles allows for an exceptional sensory skin feel, which has been validated by scientific studies demonstrating its ability to stimulate areas of the brain associated with wellbeing. This connection aligns with the burgeoning market trend of neurocosmetics, which focuses on the psychological and physiological benefits of cosmetic products.

Research involving functional magnetic resonance imaging (fMRI) and electroencephalogram (EEG) measurements confirmed the positive sensory experiences associated with Pickmulse, with panelist questionnaires further supporting these findings. This evidence suggests that using Pickmulse can lead to enhanced consumer satisfaction and loyalty.

Importantly, Pickmulse does not destabilize the stratum corneum, ensuring high skin tolerance and making it suitable for a wide range of skin types. When emulsified with 20% oil, Pickmulse allows formulators to create a diverse array of textures, from lightweight sprays to rich, supple creams, even under cold processing conditions. This versatility opens up numerous possibilities for product innovation.

Beyond its emulsification properties, Pickmulse serves as an effective encapsulation system. The unique swelling properties of quinoa starch enable the encapsulation of lipophilic molecules under hot-processed conditions, enhancing the stability of sensitive ingredients. This capability not only protects active ingredients but also improves their sensory feel within the formulation, making it an invaluable tool for formulators seeking to maximize efficacy and appeal.

For cosmetic formulators, Pickmulse offers a cost-effective and user-friendly solution for in-house encapsulation, with a high loading capacity of up to 25%. Its demonstrated efficacy in protecting sensitive lipophilic ingredients further solidifies its position as a go-to emulsifier in modern cosmetic formulations.

Pickmulse is derived from quinoa, a nutrient-rich grain cultivated for centuries in Latin America. Clariant responsibly sources organic quinoa from fields in Bolivia, collaborating with the Pro Inpa Foundation to support sustainable agricultural practices and foster a resilient local economy. This commitment to ethical sourcing not only underscores Clariant’s dedication to sustainability but also aligns with the growing consumer demand for natural and environmentally friendly cosmetic components.

As consumers increasingly prioritize sustainability in their purchasing decisions, Pickmulse meets this demand by providing a responsible, innovative ingredient that enhances both product performance and environmental stewardship.

Clariant’s launch of Pickmulse marks a significant advancement in the realm of cosmetic formulation. With its surfactant-free, skin-friendly properties, unique encapsulation capabilities, and commitment to sustainability, Pickmulse is set to redefine the standards for emulsifiers in the beauty industry. By investing in such innovative solutions, Clariant continues to lead the way in creating products that not only meet consumer needs but also contribute positively to the environment.