Brenntag Secures Distribution Deal for Lallemand’s Baking Enzymes in Europe
- 18-Jul-2024 1:47 PM
- Journalist: Harold Finch
Brenntag, a global leader in chemicals and ingredients distribution, has entered into a strategic partnership with Lallemand, covering major European regions including the DACH region, Poland, France, the BeNeLux countries, and Iberia. This exclusive distribution agreement will provide Brenntag's extensive customer base across Europe with privileged access to Lallemand's renowned Nutrilife portfolio of baking enzymes. This collaboration leverages Brenntag's vast distribution network and market reach, combined with Lallemand's expertise in enzyme solutions, to enhance the availability and application of high-quality baking enzymes throughout these key European markets.
Microbes and their enzymes are becoming a game-changer for bakeries and mills. These tiny powerhouses can modify dough in various ways, leading to tastier, fresher, and more visually appealing baked goods. Enzymes, in particular, are revolutionizing the industry by allowing for consistent high-quality products. Bakers benefit from improved dough handling, extended shelf life thanks to anti-staling properties, and precise control over crumb texture, color, taste, moisture, and volume.
Lallemand excels in developing and producing microorganisms and their derivatives, offering tailored microbiological solutions for various Food and Nutrition industries, such as baking, oenology, and brewing. Their Nutrilife portfolio includes standardized enzyme preparations designed for a wide array of bakery applications. These enzymes enhance dough stability and processing, improve final volume in yeast-raised goods like bread and rolls, and ensure consistent quality across baked products. Lallemand's expertise in microbiology ensures that their solutions meet industry standards and customer needs, supporting improved production efficiency and product quality in the competitive bakery market.
Jerzy Jasinski, Global President Nutrition and President Brenntag Specialties EMEA, emphasizes that Brenntag is committed to expanding its portfolio by partnering with innovative suppliers such as Lallemand. This strategy aims to provide Brenntag customers with top-tier solutions and value-added services, ensuring access to the latest innovations and high-quality applications for their products.
Lars Asferg, President of Lallemand Bio Ingredients, expressed enthusiasm for the new partnership with Brenntag, highlighting Brenntag's trusted reputation and extensive distribution network in Europe. He believes this collaboration will enhance and expedite Lallemand's ability to offer their products and services to a broader customer base across the region.
Brenntag reigns supreme as the global leader in chemical and ingredient distribution. They act as a vital bridge, connecting chemical manufacturers with their customers.
Through their two divisions, Brenntag Essentials and Brenntag Specialties, they offer a comprehensive selection of industrial and specialty chemicals and ingredients. This extends beyond just products, as Brenntag provides tailor-made solutions across application, marketing, and supply chain management. Their expertise also encompasses technical and formulation support, regulatory know-how, and digital tools – catering to a diverse range of industries.