BN Group Plans $1 billion Investment in Africa to Expand Edible Oil Business
- 19-Dec-2024 3:30 AM
- Journalist: Yage Kwon
BN Group, a prominent conglomerate with interests spanning FMCG, edible oils, and specialty chemicals, has announced plans to invest approximately $1 billion in expanding its edible oil business across Africa. This ambitious investment will be rolled out over the next five years in phases, with $400 million earmarked for establishing state-of-the-art manufacturing facilities and the remaining amount allocated for acquiring palm plantations. The company plans to set up three strategically located manufacturing plants with capacities of 1,200 tonnes, 500 tonnes, and 300 tonnes.
Targeting emerging African markets, BN Group aims to begin operations by the March quarter of FY27. The company is optimistic about achieving robust EBITDA margins of 20-25% from its African ventures. Speaking about the initiative, Anubhav Agarwal, Founder and Managing Director of BN Group, emphasized the company’s commitment to creating a strong local presence in Africa. "By blending affordability with innovation, we aim to offer products that cater to the diverse cultural preferences of consumers across the region. Our goal is to build a sustainable manufacturing and retail ecosystem that not only fosters growth but also positions us as a reliable partner in Africa’s economic development," he stated.
Initially, BN Group will adopt a direct-to-store retail model to establish close connections with local retailers. Over time, the company plans to transition to a distributor-based network, enabling broader market penetration. This strategic approach is designed to strengthen relationships within the supply chain while ensuring accessibility to its products.
BN Group has already made significant strides in the edible oil market in India with its popular brands, Simply Fresh and Nutrica. The company operates manufacturing units in Mathura, Uttar Pradesh, and Kandla Port, Gujarat, and achieved an impressive revenue of over Rs. 4,500 crore in the last fiscal year. With a solid foundation in India, BN Group is now focusing on expanding its footprint globally, leveraging its expertise and resources to establish a sustainable and competitive presence in the FMCG sector.
This expansion marks a major milestone in BN Group’s growth strategy, reflecting its vision of becoming a global leader in the edible oil industry. By tapping into Africa’s growing markets and fostering local economic development, the company is not only creating new business opportunities but also contributing to the region’s progress. With this strategic investment, BN Group is poised to solidify its position as a key player in the global edible oil market while further diversifying its portfolio and driving long-term sustainable growth.